Good-sized crowd for Day 3 (Mobile Day) at Digital Pharma East. #digpharm

Implementation pilot idea?? #digpharm :>}

The lowest-hanging fruit in digital Pharma - optimize for mobile!!!! #digpharm

Mobile trends in one slide #digpharm From @ToddKolm of Pfizer

Aaaaand @prsarahevans' glasses make an appearance at #digpharm :)

A sketch of the new, rapid market movement that is fueled by mobile @allen_bob #digpharm

Fun - susceptibility to social influence acc. to Facebook relat. status. #digpharm

Website traffic referral patterns a lot like visible/dark matter in the universe (Dark Social) #digpharm @sinanaral

Holding forth at #digpharm: @mdmonseau and panel. Q&A time!

Digital Pharma veterans Marc, Shwen, and Don discussing being inside and outside pharmacos. #digpharm

Starting out with a real bang on social gaming with @boehringer at #digpharm (video)

A quick sample of the regulatory conundrums digital folks in #pharma face (answer: Not OK). #digpharm

A quick summary of my opening session at #DigPharm (Track E) this morning

Hanging with Wendy Blackburn, Michael Spitz, and John Mack at #DigPharm

HealthTalker attends the 6th Annual Digital Pharma East conference in Philly! #digpharm #TimeToLearn

The folks at #Klick Health give out the best water bottles! #DigPharm

Panel on Driving Innovation in (slow-moving) Pharma #DigPharm

Soup and salad at #digpharm: lunch meets Lilliput

"A new era is beginning" #digpharm #SteveJobs

Now there's a conjunction of terms you don't see too often! #digpharm

Ha! I'll bet most marketers can relate! #DigPharm

Chairpeople @shwen and @mdmonseau sternly ready in the wings at #digpharm

Here's how to be at 3 meetings at once, all while seeing patients in office #aafpcod #mayoragan #digpharm

Frightening growth curve of #diabetes epidemic #DigPharm

And we're off at #DigPharm. Most of my tweets will be from @impactiviti account. Except random snarky asides. Heh.