latest news, bulletins, and releases from theory11, a collective of the most respected artists in the magic industry

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Reflective gold ink printed on premium apparel. Coming soon!

You mean, Avenue?

Well if that's true… then explain THIS!

Of course! Check it out here:

Awesome. Instagram sort of compressed the image, so here's a more crisp, clear version:

Not magic, but magical. Optical illusion in Paris, France by Francois Abelanet.

See attached image of actual costs from, not including packaging materials (and the weight thereof):

There are a few pictures that show the back. Check this out:

At 11:00am EDT today, the release of JAQK Cellars Playing Cards. Red Edition.

Beefing up our servers to help handle the action! THIS Friday at 11:00am EDT.

In 12 hours from right now, a new effect from the mind of Mathieu Bich. Join us at 11:00am EST!

Awesome! I think that makes you Austin Powers.

Something {insane} coming soon .

This is the raw footage. Much better.

Dan White performing magic in Las Vegas for using Monarch Playing Cards!

Sentinels - The Ace of Spades:

Not magic, but magical. Sculpture of Mark Zuckerberg by Michael Murphy. Left is the side view. Right is the front:

Thank you to EVERYONE who made this possible. Really amazing. Spread the word and make a difference.

Photograph of JB's actual facial expression after watching the NEW Monarch Playing Card preview video. Coming soon.

In less than 12 hours, a NEW effect from Rick Lax: DETACH. Available at 11:00am EST. Here's one last sneak peek!

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