Our live magazine cover shoot is happening now! Go behind the scenes and view the shoot in action!

The winner of the Sony Quick Photo contest, Steve Cheng, receives his prize from George Wong after running a mile!

Marhanis, the grand prize winner of the Sony Smile Hunt contest is all smiles receiving her gift from George Wong

Wesley Wong demonstrating the usage of flash in his Flash Wonders workshop.

The Sony Smile Hunt Challenge is on! People are running around in a frenzy to collect as many smiles as they can!

Kim Mun speaking at his Conceptual People and Fashion Photography workshop! Fashion enthusiasts, don't miss out!

Grab a Alpha Passport, get stamps and you might be in the running to win a free flight ticket!

The Sony Quick Photo Contest in Action! Win a T99D Cyber-shot by being the fastest to snap 6 citeria-set pictures!

A sneek peak at Tse Chien conducting his Birds Hunter, Nature Photography workshop session - look at the crowd!

Last but not least,Gary Friedman and his Exploit Flash and Wireless Flash workshop session! See you guys tomorrow!

Explore Landscape in Photography by Wong Zheng Huan

The Live photo shoot for digital SLR magazine in progress!

Sham Sharin conducting his workshop, 'Fundamental in Photo Journalism' in action!

Live Magazine Cover Shoot with Michael Yeoh for Digital SLR Magazine!

U-Wang conducting his workshop session, 'Beyond the Concept'.

The Red.FM crew - Jeremy & Ken on ground and having a blast! The Sony Smile Hunt Contest is about to start! Stay tuned!

Our Alpha NEX Series Packages come in limited edition colors - only sold at the Alpha Convention 2011 for 3 days!

In case you get hungry, drop by the Vietnam Kitchen for some tasty treats at the ground floor!

Presenting....Gary Friedman in person!

Demonstrating the Alpha 'Defocus' feature starring quirky Mimes!