Sponsorships and Activation in Pro Cycling and F1, ran TdF winning Team CSC-Saxo Bank Sponsorship
Coolest building in the world? - def the most sci-fi
Just seen this in a mag, impressed how the use of the Cervelo bike is used to depict the lifestyle
We saw this and thought it was quite funny - those pesky French!
Who are these guys?
lunch on the Parcours isn't particularly glam today - starving in Stavelot
Geert, the PR guy for Cervelo waits on the top of the leg testing climb the Houffalize
We're all Hi Tech on the Parcours today, following the race with Digital TV on the move.
Time for traditional Liege meatballs and a Leffe Brun ...of course!
Lunch in Liege with the boy
Back on the ferry...could murder a cuppa
Sun in the Velodrome to welcome Spartucus, can 6 of the World's best reel him in? #parisroubaix
Ok where to now...following this race is all about avoiding it hmm
The first section of Pave, dusty and rough - it's freezing cold here and there is a swirling wind.
The gathering of the teams in Compiegne not long now before the Hell of the North gets underway
Roger and Thor are carb loading thanks to the pro tour legend Chef Willi
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