Official Maui Jim


Life is beautiful. See it that way.

Photos and Videos by @OfficialMauiJim

  • Timeline
  • Gallery

paddlers ready to start #TwitPict

ready to start the 5th Annual Naish Paddleboard Championships on Maui presented by Maui Jim #TwitPict

Stand Up Paddle isn’t just for the ocean. Check out these riders taking their paddles to the canals in Venice, Italy!

  • 1871 days ago via site
  • 40

Loke has the laid back style of Dawn Patrol; perfect for a relaxing day at the beach

  • 1871 days ago via site
  • 26

Where’d she go? Here’s a photo of MJ Ambassador and paddler Kanesa Duncan asking for more fuel!

  • 1872 days ago via site
  • 51

Zane Schweitzer gives these young surfers lessons on wind surfing and SUP. Loads more pics on Zane's blog:

  • 1884 days ago via site
  • 31

The Kahuna is one of our oldest and more popular sunglasses. Kahuna in Hawaiian means 'The Boss'

  • 1898 days ago via site
  • 135

What’s Hot these days with Maui Jim? Our Dawn Patrol is our retro aviator that has tons of style, perfect for long summer days!

  • 1899 days ago via site
  • 47

Come on out to Waikiki for day 2 of the Gerry Lopez Battle of the Paddle for the distance race. #TwitPict

SUP expo - everything any paddler could ever want. stop by today and demo a stand up board #TwitPict

Maui Jim fans stop by our tent during the Battle of the Paddle for some great food and music #TwitPict

Maui Jim Ambassador Slater Trout sporting his Maui Cat III at the Battle of the Paddle #TwitPict

Rainbow Sandals Gerry Lopez Battle of the Paddle Hawaii - Gerry Lopez signing autographs #TwitPict

Dan Boever at the Maui Jim Golf Outing to benefit the Children's Home. Dan Boever gave a long drive exhibition and showed off his skills as he entertained the crowed with stories

  • 1907 days ago via site
  • 31

WOAH! Check out those pants! Some of our more colorful golfers came out to support the Children's Home Golf event today

  • 1908 days ago via site
  • 37

Our friends in Peoria at Corporate helping out the Children's Home at the annual Golf Classic. That's Dave Stockton giving golfers a quick lesson!

  • 1908 days ago via site
  • 32

Our favorite Macaw, Jimmy! He's the bird that started it all

  • 1911 days ago via site
  • 58

Battle of the Paddle is happening in 1 week and surfer Candice Appleby has been training hard for it. She starts off at 6am cycling, an hour paddle/surf session, move onto strength training and a core workout, then topped it all off with a 5 mi soft sand run. Good luck in the competition to you Candice!

  • 1912 days ago via site
  • 32

Canoes is a popular surf spot in HI ( and we couldn't call ourselves Maui Jim unless we had a frame named after it

  • 1913 days ago via site
  • 81 A modern and sophisticated new frame from your buds at #MauiJim

  • 1922 days ago via site
  • 27