Scenes from Daytona Media Day: Showtime wasted little time in acquiring prime #nascar signage.

Scenes from Daytona Media Day: In about 11 hours, this stage will be hopping. #nascar

Scenes from Daytona 500 Media Day...must be a big deal if these guys are here. #nascar

Vendors setting up in lot next to hotel off ISB. Will do a before-after shot tomo. #nascar

My view for the next 12 days. First time I've stayed this close to the track. #nascar

The table is approximation of where hosts of Showtime's "Inside #nascar" will appear Feb. 10. (the room needs to be finished by Feb. 9 for the taping)

By Feb. 9, this will be the fully operational control room for Showtime's Inside #nascar program.

By the time the #nascar HOF opens in May, this will be a shiny new TV studio.

The guts of #nascar media group storage. The silver thing holds 400-some terabytes. 1 terabyte = 1,000 Gigabytes.

More #nascar media group archives. Ken Martin, the historian/librarian, had great stories on how footage is acquired. Sometimes, it's from home video shot by fans in the 60s, 70s, etc.

Some of the physical archives at #nascar media group. It's all getting transferred to digital.

More #nascar media group production equipment. Again, 28 suites similar to this.

Step right up to the mic...a production suite where #nascar drivers would do voiceovers and the like.

This board is used solely to edit sound. Worth thousands; was afraid to touch it. #nascar

There are 28 high-tech audio & video suites in #nascar media group's new digs. Here's one.

Some #nascar media group booty...one of those is an Emmy. @ttiana might be able to ID the rest!

Again from 19th fl, looking down on bldng housing CLT convention ctr, ballroom & #nascar HOF.

New #nascar office building has a 19th-floor open-air terrace. Here's the view looking south.

Where #nascar bigwigs sample new media offerings (see iracing console in corner).

More from 20th floor of #nascar office tower: New Duke Energy building and Panthers stadium visible.