Lee Applbaum

@leeapplbaum

Chief Marketing Officer, PatrĂ³n Spirits International AG

Photos and Videos by @leeapplbaum

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The snow and cold aren't keeping fans away.

Didn't anticipate a gondola ride in heavy snow to the race finish.

Very picturesque. Unless you need to ride a bike today.

Weather coming in. No snow, please.

rocking his new Dre Beats in colors. #TRSCali

Airport pickup has arrived...

Gosh, I'm so glad I got upgraded. #seriously

Just in case u were worried about burning off some of those fat grams after a Big Mac.

Wonder why the open space between the guys? Come by the tent and find out!

Nothing says, "I Love You Mom" quite like A-Rod adjusting his crotch.

Rockin' my kit on today's ride. Made me ride harder so as to not embarrass the boys.

Rockin' my kit on today's ride. Made me ride harder so as to not embarrass the boys.

throwing out the first pitch. More women cheering than for Jeter and A-Rod combined.

just coined the "Original DIY'er." True, really, at least en masse.

rocking his trademark western shirt, bracelet, & talking startups.

rocking his trademark western shirt, bracelet, & talking startups.

Bill Gates talking about innovative energy solutions Business Conference.

Bill Gates talking about innovative energy solutions Business Conference.

Rebuilding continues at Ground Zero nearly 10 yrs after 9/11. #GodBless

Great day in NYC. Lady Liberty looking beautiful.