Lee Applbaum

@leeapplbaum

Chief Marketing Officer, PatrĂ³n Spirits International AG

Photos and Videos by @leeapplbaum

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#whatispatron
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#whatispatron

Wish it only took 6 seconds to put gas in my car.

, any interest in another Indiana Jones movie? My 5 year old has a hot script he'd like to pitch...

...and apparently in Luxembourg, too! Photo courtesy of

The Shack is big in Ft. Worth...

Great shot from that pretty much sums up last week's . #backtheshack

Big Boi in the house! #backtheshack

checking out an bike signed by Shepard Fairey to be auctioned off for

Ghostland putting on an insane show at the party

FreeSol getting things started...

Great day with & . Welcome to the family!

You know you're not supposed to be riding a bike up a road when you come across this. #baldyisabadass

taking a well deserved nap on the ride home from Baldy. #backtheshack

Looks like The Shack Tracker is popular with the riders as well, including . #backtheshack

I'm already two up on you

firing up the crowd before the start of Stage 3. #backtheshack

catching up on some pre-race work on their new iPad2's, courtesy of . #backtheshack

Me. Watching Shack Tour Tracker app live race video on iPad2 from the cozy comfort of my hotel.

1 day and a few miles less, but still only one Shack Tour Tracker. #TRSCali

Don't know what all the fuss is about. I'm on my bike this am.