FIRST LOOK @GiroSportDesign Factor road shoe, w/Easton EC90 unidir. carbon fiber sole & Supernatural Fit System.

Brand new out: @Oakley new limited-edition STPL Jawbone. @Rappstar, jaw must be on the floor with this one.

@BobVillanueva, here's shot you requested, in @Lavamagazine Ironman St. George gallery. I know @stevefleck digs!

Canada Day may not be for 2 weeks, but Samantha McGlone's new custom Bont shoes are making us all say "nice, eh?"

Tour of Cali TT: Chris McCormack assesses one of the many dicey corners aboard his Specialized Transition.

Tour of Cali TT: Chrissie Wellington rocking Liquigas skinsuit & Garneau aero helmet aboard her Cannondale Slice.

Tour of Calif. TT: Chris Lieto, on his new Team Trek/K-Swiss-painted Trek Speed Concept. Photo: Jay Prasuhn/LAVA

Encinitas Sprint Tri: @Chrisjmacca outkicks @AuzzieLuke//@GoMichellie goes wire-2-wire for N.County SD title.

Great chat w/ @MarkAllenOnline & @Chrisjmacca at L.A. @LavaMagazine interview/shoot

Heather Wurtele opens her bike lead en route to victory @ Ironman St. George. Photo: Jay Prasuhn/LAVA

Ironman St. George Champ Michael Weiss celebrates at finish Photo: Jay Prasuhn/LAVA

GE partners w/British Triathlon for 2012 London Oly. Games Photo: H.Jenkins/A.Brownlee/O.Freeman @ Hyde Park, Olympic venue

Visit w/Pete & @NesRodriguez @BontCycling for Sub-8 tri shoe heat-molding. Stay tuned; story @ coming-soon LAVA website!

LAVA visit w/ @nesrodriguez @bontcycling who did custom footmold for @samanthamcglone. Intriguing process!

IM 70.3 World Champ Michael Raelert's 2:15 bike helped set up his win @ IM 70.3 O'side Photo Jay Prasuhn/LAVA

M. Carfrae holds court w/a b-day win @ Ironman 70.3 Oceanside. Photo Jay Prasuhn/LAVA

Brad Kahlefeldt takes victory at ITU World Cup opener on home turf in Mooloolaba, Australia. Photo: ITU/Delly Carr

Shots from @AbuDhabiTri: Julie Dibens descends Sheikh Khalifa Bridge/Photo J.Prasuhn