Icethetics is all about logos and jerseys — the aesthetics of hockey.

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13 weeks. 13 teams. 2013. #IceHL rebranding and relocating project begins this weekend. Preview:

The #NHLrealignment map based on the most recent proposal:

Oh man it gets better! Full uniform with beige pants!

Whoa! Is Kesler wearing an official Reebok Vancouver Millionaires jersey?!

Neat trick. How do you win 7-4 in OT? #NYIslanders (And how bad must the Leafs be?)

If you ordered an #IceHL Lagers jersey from , it should be coming to you soon! PHOTO:

Here's a preview of the new Uniform & Logo Gallery design:

The #IceHL 2012 Yearbook is finally finished! You'll be able to download it tomorrow. For now, here's the cover:

It's almost here! The #IceHL 2012 Yearbook will be available 9/22 but you can get a sneak peek at the cover now.

For a sneak peek at the Hershey logo, it was apparently leaked via a video game last week.

Finally some NHL news for the blog! Is this what the Leafs will wear to the 2013 Winter Classic?

Can anyone help me with the name of the font the New Jersey Devils use in their marketing?

Check out the brand new #NHLToL poll format!

After the Lightning/Ducks AHL affiliate swap, is this what comes next? (inspired by )

ECHL unveils 25th anniversary logo. Thoughts?

Just got an email from the CHL's new Denver Cutthroats who are unveiling their logo today. Here's a first look:

Here it is! The 2013 NHL All-Star Game logo…

Quick look at new Lightning logo, uniforms here. Full blog post:

  • 2090 days ago via site
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Killed some time tonight with this. Any Lightning fans/iPhone users looking for a new wallpaper, have at it.

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