Founded in Florence in 1921, Gucci is one of the world's leading luxury brands.

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Frida has arrived at the London Gucci Sloane Street store to launch the Gucci Children's collection

The beautiful, Frida Giannini designed Aquariva by Gucci - up close and personal

Frida Giannini unveils the exclusive made to order yacht: Aquariva by Gucci

Thanks to all our VIP e-guests attending the show - you're stars!

Pat McGrath is giving models like Chanel Iman strong and feminine red lips

Backstage at Gucci hair is looking glam, sleek and chic, with gold bands weaved into twists

Amar'e Stoudemire - newest member of the NY Knicks, looking sharp next to

The crowd is going nuts at the Gucci New York 5th Ave store #FNO event! Guess who just walked in...

looking great at the Gucci 5th Avenue store. Love the platinum locks!

and at the Gucci for FFAWN #FNO event in the Gucci 5th Avenue store

VFNO# Gucci store is fashion packed as model Poppy wraps up shoot with the 'camel coat' final look

VFNO# Our Gucci girl Poppy rocks the look just styled by Vogue's Kate Phelan

VFNO# DJ Sam Young hits the decks & model Poppy Delevingne is ready for her close-up

Exclusive model Nikola is looking good backstage, we just heard he is opening the show!

Lastly Theo(Chauffeur) being snapped in Icon-Temporary black high tops on the interactive store wall

Sam Sparro (Chauffeur) likes his pose in the Gucci Ronson red canvas sneakers

Mark Ronson chooses to pose in Gucci Ronson black patent & white leather sneakers

A peak of Chauffeur head to toe in Gucci!A Japanese fan has stolen a kiss from Theophilus London.

Mark Ronson & Chauffeur arrive for their last unmissable Icon-Temporary performance!

Gucci vibrant shades, exclusive Tokyo Icon-Temporary sneakers, yes DJ Verbal spins the funky tunes