1/4. Marvellous: SUPER, inspiring comic design! X-Factor™ Vol. 1 No. 1, February 1986. Marvel Comics Group N.Y. In this issue everyone assumed Jean Grey had perished in a space ship crash. She is later reborn as The Phoenix…

2/4. Then her transformation and cosmic forces go horribly wrong (Dark Phoenix) and in order to save the Galaxy she dies a HERO. She later emerges from a capsule-like object as... Jean Grey!

3/4. Flying designer, branding hero and creative speaker, Paul The Bulletman found (and used) this comic cover when doing research for an X-Factor speaking competition (PSA NE, Leeds) September 2009. “Outstanding.”

4/4. The PSA X-Factor: Paul The Bulletman’s first 5 minute keynote - no slides, just speaking and well outside his normal, comfort zone – potentially, a career transforming performance, Paul’s own personal 'Baptism of Fire!'