Harp Arora

@HarpArora

Brand junkie, entrepreneur, animal lover. Lecturer UW & WLU. Most influential mentor: Curious George. Passionate about purpose, people, planet.

McDonalds TURQUOISE arches - does this seem bizarre to you?  Is the inconsistency in logo, building, colours etc. harmful to the brand or a positive example of brand flexibility?

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2236 days ago

McDonalds TURQUOISE arches - does this seem bizarre to you? Is the inconsistency in logo, building, colours etc. harmful to the brand or a positive example of brand flexibility?

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