Official-looking envelope. Great. But this blisteringly dull copy will kill response.
Official-looking envelope. Great. But this blisteringly dull copy will kill response.
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willpay on September 16, 2009
"Innovative auto insurance benefits" WOW! Can't wait to open this! Your envelope copy needs to be far more compelling-or leave it off. #directmail
willpay on September 16, 2009
Stop after IMPORTANT INFORMATION. The nonsense copy after will only depress response. #directmail #autoinsurance
willpay on September 16, 2009
The letter, inserts were compelling. Too bad this weak envelope copy will keep people out. #directmail #autoinsurance #copy
Posted on September 16, 2009
by willpay
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