Bruno Giacosa bottle with Asili (left) and Martinenga (right) famed Barbaresco vineyards in the background. http://www.wine-searcher.com/m/2013/09/bruno-giacosa-not-afraid-to-say-no Bruno Giacosa is the producer who inspired a generation of winemakers. A pioneer in introducing single-vineyard bottlings of Barolo and Barbaresco. And a man who's not afraid to say no to a vintage if he thinks the grapes are not good enough.