#MilkLife Sweepstakes Official Rules NO PURCHASE OR MOBILE TWEETING IS NECESSARY TO ENTER OR WIN. A PURCHASE OR MOBILE TWEET WILL NOT INCREASE YOUR CHANCES OF WINNING. The #MilkLIfe Sweepstakes (the “Sweepstakes”) starts on February 25, 2014 at 12:00 AM Eastern Time (“ET”) and ends on February 27, 2014 at 11:59 PM ET (“Sweepstakes Period”). Entries not received within the Sweepstakes Period will be void. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter or Instagram. By entering, you understand that you are providing your information to the Sponsor and not to Twitter or Instagram. ELIGIBILITY: Sweepstakes is open to legal residents of the fifty (50) United States and the District of Columbia, who are 18 years of age or older and have internet access as of February 25, 2014. Employees of National Fluid Milk Processor Promotion Board (“Sponsor”), Weber Shandwick and their respective parents, subsidiaries, affiliates, promotion and advertising agencies, and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. Void where prohibited by law. Sweepstakes is subject to all applicable federal, state and local laws. The information you provide will be used for the purposes of Sweepstakes administration. HOW TO ENTER: During the Sweepstakes Period, visit www.twitter.com/MilkMustache, log on to your Twitter account, follow @MilkMustache (if you are not already following), tweet a response to one of the designated @MilkMustache tweets using the hashtag #MilkLife and share a photograph of your breakfast with milk OR use the Instagram application on your mobile device to follow @MilkMustache (if you are not already following) and post an image of your breakfast with milk using the hashtag #MilkLife and include @MilkMustache in the post to receive one (1) entry (each, an “Entry”). Designated @MilkMustache tweets or Instagram prompts sent in connection with this Sweepstakes include, but are not limited to the following examples; (a) respond to a tweet (ex: “How do you #MilkLife? Tell us & use #MilkLife for a chance to win! Rules: http://milk.am/milklife”) and/or (b) share a picture (ex: “Share a pic of what makes your day amazing using #MilkLife! Rules: http://milk.am/milklife”). One (1) photo, tweet or Instagram post shall be equal to one (1) Entry. All Entries must be received by 11:59 p.m. ET on February 26, 2014 to be eligible. Limit one (1) Entry per person using only one (1) Twitter or Instagram account per day, regardless of the number of tweets posted or images sent by Sponsor throughout the Sweepstakes Period. Entries received from any person, Twitter account or Instagram account in excess of the stated limitation will be void. For the purposes of this Sweepstakes, a day is understood to begin at 12:00 a.m. ET and end at 11:59 p.m. ET that same day. If you choose to tweet or share photographs through Instagram using your mobile phone, standard data rates may apply. See your wireless service provider for pricing plan details. A Twitter or Instagram account is required to enter and can be opened for free at http://twitter.com or by downloading onto your smart phone from your appropriate app store. RANDOM DRAWING: Ten (10) potential winners will be selected in a random drawing held within approximately seventy-two (72) hours following the end of the Sweepstakes Period from all eligible entries received. Odds of winning depend on the number of eligible entries received. PRIZES (10): Ten (10) total prizes. Each prize winner will receive free milk for a year, awarded in the form of one (1) gift card for $200. (Approximate Retail Value (“ARV”) of each prize is $200. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. All prize details are at Sponsor’s sole discretion. WINNER NOTIFICATION: Sponsor’s decisions are final and binding on all matters relating to this Sweepstakes. Potential winners will be notified by direct message on Twitter or via comment on a winning photo on Instagram and will be asked to respond and provide their full name, telephone number (including area code), date of birth, mail and/or email address and may be required to complete an Affidavit of Eligibility, Liability and Publicity Release (unless prohibited by law) and any other documents required by Sponsor, which must be returned within five (5) business days of date appearing on prize notification. Return of prize or prize notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Sponsor to contact a potential winner within a reasonable time period or noncompliance with these Official Rules by any potential winner will result in disqualification and, at Sponsor’s sole discretion, the prize may be awarded to an alternate winner. In the event a winner is at least 18, but still considered a minor in his/her jurisdiction of residence, Sponsor reserves the right to award the prize in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set forth herein. GENERAL CONDITIONS: By participating, each entrant agrees: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this Sweepstakes; (b) to release, discharge and hold harmless Sponsor, Weber Shandwick, Twitter, Instagram, and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Sweepstakes or any Sweepstakes related activity or the acceptance, possession, use or misuse of any awarded prize; and (c) to the use of his/her name, voice, performance, photograph/video, prize information, image and/or likeness for programming, advertising, publicity, trade and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor and its designees, without compensation (unless prohibited by law) or additional consents from entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. By participating, participant also agrees not to release any publicity or other materials on their own or through someone else regarding their participation in the Sweepstakes without the prior consent of the Sponsor, which either may withhold in its sole discretion. MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Entries, tweets, photos, Instagram images or posts, Twitter updates or Instagram updates; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Promotion, including, without limitation, errors or difficulties which may occur in connection with the administration of the Promotion, the processing of Entries, photos and/or tweets, Instagram posts and/or updates, the announcement of the prizes and winners, or in any other Promotion-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Promotion. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Promotion or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Promotion or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries/tweets/Instagram posts will be void. Should any portion of the Promotion be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Promotion and, if terminated, at its discretion, select the potential winners in a random drawing from all eligible, non-suspect Entries received prior to action taken. In the event of a dispute regarding entries received from multiple users having the same Twitter or Instagram account, the authorized subscriber of the Twitter or Instagram account at the time of entry will be deemed to be the entrant and must comply with these Official Rules. Authorized account subscriber is the natural person who is assigned to the applicable account by Twitter or Instagram. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES AVAILABLE (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. ARBITRATION: Except where prohibited by law, as a condition of participating in this Sweepstakes, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Sweepstakes), and participant further waives all rights to have damages multiplied or increased. CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the District of Columbia, USA. WINNERS’ LIST: For the names of the winners (available after March 27, 2014), send a self-addressed stamped envelope to: #MilkLife Sweepstakes Winners, Weber Shandwick, 875 N. Michigan Ave., Suite 2400, Chicago, IL 60611, for receipt no later than March 27, 2014. SPONSOR: National Fluid Milk Processor Promotion Board, 1250 H St NW, Suite 950, Washington, DC 20005.