Zulily shares on NASDAQ IPO through the roof; Big day for Private Equity and Venture firm Maveron and Starbucks CEO Howard Schultz

Maveron the Private Equity and Venture Capital firm co-founded by Schultz 15 years ago, is the biggest investor in e-retailer Zulily, which debuted today on the Nasdaq Stock Market. Maveron’s 22% stake in Zulily along with the stock the firm sold in the initial public offering is worth about $1 billion after the opening-day pop, marking a 200-fold return.

When Maveron led the initial $4.6 million investment in late 2009, Zulily already had “big plans to create the best private-sale destination offering products for kids, babies and busy moms. Annual revenue that year was $18.4 million. In the first 3 quarters of 2013, revenue ballooned to $438.7 million, and Zulily was offering over 4,500 products from thousands of vendors targeted at moms.

Maveron acquired 23.7 Zulily million shares for about 15 cents apiece in the initial round and then another 2.86 million shares for 53 cents each in mid-2010. Zulily rose as high as $41.32 today. Like in any IPO, with the exception of shares sold in the offering, the investors are locked up for six months, so there’s still risk that the stock could drop before Maveron can realize its gains.

The IPO is the second for Maveron in the past 6 weeks. Potbelly, a restaurant chain, went public last month and has a stock-market value of about $877 million. Maveron’s 20% stake is worth $175 million.

Maveron is also a backer of yogurt chain Pinkberry. Many Private Equity and Venture Capital firms invest in consumer companies and their international expansion. 

Learn more: http://youtu.be/1Lz_DYDyQIc   and http://go.bloomberg.com/tech-deals/2013-11-15-its-not-lattes-but-schultz-wins-big-from-bet-on-zulily/