Chanel Resurrects Marilyn Monroe for New No. 5 Campaign - In a press release sent out this afternoon, @CHANEL Chanel describes the late cinema icon as “the most desirable woman of the 20th century,” citing Monroe‘s famous remark from 1952–that she wore nothing to bed but Chanel No. 5–as the incentive for choosing her to front the campaign. The French house recently unearthed a recording from 1960 of Monroe “spontaneously” confirming the quote in an interview with Marie Claire.