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[VIDEO] There's No Getting Around It: The New Chipotle Ad Is Amazing

http://gawker.com/theres-no-getting-around-it-the-new-chipotle-ad-is-am-1308234473

It's being called "the most beautiful, haunting infomercial you'll ever see."

And with Oscar-ready animation from the acclaimed visual effects wizards at MOONBOT Studios set over a score of Fiona Apple covering "Pure Imagination" from the 1971 cult children's film Willy Wonka and the Chocolate Factory, is it any wonder that Chipotle's "stealth" promo for a free iOS game is already on a fast-track to become one of this year's most successful marketing campaigns — all without barely mentioning the word "Chipotle."...