#WatchMilkWin Sweepstakes Official Rules NO PURCHASE OR MOBILE TWEETING IS NECESSARY TO ENTER OR WIN. A PURCHASE OR MOBILE TWEET WILL NOT INCREASE YOUR CHANCES OF WINNING. The #WatchMilkWin Sweepstakes (the “Sweepstakes”) begins on September 9, 2013 at 12:00 AM Eastern Time (“ET”) and ends on September 13, 2013 at 11:59 PM ET (“Sweepstakes Period”). The Sweepstakes will be divided into five (5) daily entry periods (each, a “Daily Entry Period”), with each Daily Entry Period beginning at 12:00 AM ET and ending at 11:59 PM ET that same day. Entries received for one Daily Entry Period drawing will not carry over into subsequent Daily Entry Period drawings. Entries not received within the times specified above for each Daily Entry Period will be void. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter. By entering, you understand that you are providing your information to the Sponsor and not to Twitter. ELIGIBILITY: Sweepstakes is open to legal residents of the fifty (50) United States and the District of Columbia, who are 18 years of age or older and have internet access as of September 9, 2013. Employees of National Fluid Milk Processor Promotion Board (“Sponsor”), Weber Shandwick and their respective parents, subsidiaries, affiliates, promotion and advertising agencies, and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. Void where prohibited by law. Sweepstakes is subject to all applicable federal, state and local laws. The information you provide will be used for the purposes of Sweepstakes administration. HOW TO ENTER: To enter the Sweepstakes, during the Sweepstakes Period, become a follower of @MilkMustache (if you are not already) on Twitter. Then retweet a specified tweet posted by Sponsor from the Milk Mustache Twitter account, located at www.twitter.com/MilkMustache in its entirety, including the hashtag #WatchMilkWin. Tweets sent in connection with this Sweepstakes will require you to retweet a @MilkMustache post (ex: "Watch milk take on the #protein competition & RT for a chance to win! http://milk.am/pfc Rules: http://milk.am/watchmilkwin #WatchMilkWin”). One (1) re-tweet shall be equal to one (1) entry. All entries must be received by 11:59 p.m. ET for each Daily Entry Period to be eligible for the applicable prize drawing. Limit one (1) entry per person using only one (1) Twitter account per Daily Entry Period, regardless of the number of tweets posted by Sponsor or re-tweets completed during any Daily Entry Period. Entries received from any person or Twitter account in excess of the stated limitation will be void. If you choose to tweet using your mobile phone, standard data rates may apply. See your wireless service provider for pricing plan details. A Twitter account is required to enter and can be opened for free at http://twitter.com. WINNER DETERMINATION: Two (2) potential winners will be selected in a random drawing for each Daily Entry Period (for a total of ten (10) potential winners) within ten (10) business days following the last applicable day of the Sweepstakes Period. Odds of winning depend on the number of eligible entries received for each Daily Entry Period. PRIZES: Ten (10) total daily prizes (Two (2) per Daily Entry Period). Each daily prize winner will receive a “Protein Fight Club” basket which will include: a t-shirt, head sweatband, drinking glass, “spilled milk” bowl, spoon, straws, milk mustache sticks and a miniature cowbell (Approximate Retail Value (“ARV”) of each daily prize basket is $55). Total ARV of all prizes: $550.00. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. All prize details are at Sponsor’s sole discretion. WINNER NOTIFICATION: Judges’ and Sponsor’s decisions are final and binding on all matters relating to this Sweepstakes. Potential winners will be notified by direct message on Twitter and will be asked to respond and provide their full name, telephone number (including area code), date of birth, mail and/or email address and may be required to complete an Affidavit of Eligibility, Liability and Publicity Release (unless prohibited by law) and any other documents required by Sponsor, which must be returned within five (5) business days of date appearing on prize notification. Return of prize or prize notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Sponsor to contact the potential winners within a reasonable time period or noncompliance with these Official Rules by any potential winner will result in disqualification and, at Sponsor’s sole discretion, the prize may be awarded to an alternate winner for the applicable drawing. In the event a winner is at least 18, but still considered a minor in his/her jurisdiction of residence, Sponsor reserves the right to award the prize in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on the winner set forth herein. GENERAL CONDITIONS: By participating, each entrant agrees: (a) to abide by these Official Rules and decisions of Sponsor and judges, which shall be final and binding in all respects relating to this Sweepstakes; (b) to release, discharge and hold harmless Sponsor, Weber Shandwick, Twitter, and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Sweepstakes or any Sweepstakes related activity or the acceptance, possession, use or misuse of any awarded prize; and (c) to the use of his/her name, voice, performance, photograph/video, prize information, image and/or likeness for programming, advertising, publicity, trade and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor and its designees, without compensation (unless prohibited by law) or additional consents from entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use if asked to do so. By participating, participant also agrees not to release any publicity or other materials on their own or through someone else regarding their participation in the Sweepstakes without the prior consent of the Sponsor, which either may withhold in its sole discretion. MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Entries, tweets, retweets or Twitter updates; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, and/or tweets, the announcement of the prizes and winners, or in any other Sweepstakes-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Sweepstakes or website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries/tweets will be void. Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes and, if terminated, at its discretion, select the potential winner(s) for the random drawing(s) at issue from all eligible, non-suspect retweets and/or entries received for the applicable drawing(s) prior to action taken. In the event of a dispute regarding entries and/or retweets received from multiple users having the same Twitter account, the authorized subscriber of the Twitter account at the time of entry will be deemed to be the entrant and must comply with these Official Rules. Authorized account subscriber is the natural person who is assigned the Twitter account by Twitter. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES AVAILABLE (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. ARBITRATION: Except where prohibited by law, as a condition of participating in this Sweepstakes, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Sweepstakes), and participant further waives all rights to have damages multiplied or increased. CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the District of Columbia, USA. WINNER’S LIST: For the names of the winners (available after October 28, 2013), send a self-addressed stamped envelope to: #WatchMilkWin Sweepstakes Weber Shandwick, 875 N. Michigan Ave., Suite 2400, Chicago, IL 60611, for receipt no later than November 28, 2013. SPONSOR: National Fluid Milk Processor Promotion Board, 1250 H St NW, Suite 950, Washington, DC 20005.