Gorgeous! Vanessa Paradis @VanessaParadis_ Stars in H&M's @hm New Conscious Campaign - This upcoming March, the new H&M Conscious Collection will be available in store to alleviate the pains of your guilty shopping conscience! Vanessa Paradis: she’s the new face of H&M Conscious and she said she’s doing this because ‘vintage is very much part of my wardrobe. I love the style and it works in an eco – friendly way because I like to use and reuse old clothes.’.