#FuelUpWithMilk Sweepstakes Official Rules NO PURCHASE OR MOBILE TWEETING IS NECESSARY TO ENTER OR WIN. A PURCHASE OR MOBILE TWEET WILL NOT INCREASE YOUR CHANCES OF WINNING. #FuelUpWithMilk Sweepstakes (the “Sweepstakes”) starts on January 10, 2013 at 12:00 AM Eastern Time (“ET”) and ends on January 14, 2013 at 11:59 PM ET (“Promotion Period”). The Sweepstakes will be divided into five (5) daily entry periods (each, a “Daily Entry Period”), with each Daily Entry Period beginning at 12:00 AM ET and ending at 11:59 PM ET that same day. Entries received for one Daily Entry Period drawing will not carry over into subsequent Daily Entry Period drawings. Entries not received within the times specified above for each Daily Entry Period will be void. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter. By entering, you understand that you are providing your information to the Sponsor and not to Twitter. ELIGIBILITY: Sweepstakes is open to legal residents of the fifty (50) United States and the District of Columbia, who are 18 years of age or older and have internet access as of January 10, 2013. Employees of National Fluid Milk Processor Promotion Board (“Sponsor”), Fuel Up to Play 60, Weber Shandwick, and their respective parents, subsidiaries, affiliates, promotion and advertising agencies, and members of their immediate family (spouse and parent, children and siblings and their respective spouses, regardless of where they reside) and persons living in the same household, whether or not related, of such employees, are not eligible to enter or win. Void where prohibited by law. Sweepstakes is subject to all applicable federal, state and local laws. HOW TO ENTER: During the Promotion Period, visit www.twitter.com/MilkMustache, log on to your Twitter account, follow @MilkMustache and @FUTP60 (if you are not already following), and reply to designated @MilkMustache and/or @FUTP60 tweets using the hashtag #FuelUpWithMilk to receive one (1) entry into the applicable Daily Entry Period (each, an “Entry”). Tweets sent in connection with this Sweepstakes include, but are not limited to the following examples and will require you to (a) fill in a blank space of a given statement (ex: "Enjoying milk &____at bfast helps me start a successful day. Tell us & use #FuelUpWithMilk for a chance to win! http://milk.am/fwm”), (b) respond to a tweet (ex: "We love milk b/c it's a breakfast super food! Tell us why you love to #FuelUpWithMilk for a chance to win http://milk.am/fwm”), and/or (c) retweet a @MilkMustache post (ex: "RT if you #FuelUpWithMilk with milk for a chance to win! http://milk.am/fwm"). Limit one (1) entry per person using only one (1) Twitter account per Daily Entry Period. Entries generated by script, macro or other automated means and Entries by any means which subvert the entry process are void. Replies that are non-responsive, obscene, pornographic, contain defamatory or derogatory statements or content inconsistent with the theme of the Sweepstakes or violate Twitter rules will not qualify as entries. Entries received from any person or Twitter account in excess of the stated limitation will be void. If you choose to tweet using your mobile phone, standard data rates may apply. See your wireless service provider for pricing plan details. A Twitter account is required to enter and can be opened for free at http://twitter.com. WINNER DETERMINATION: Potential winners will be selected in a random drawing for each Daily Entry Period within ten (10) business days following the last Daily Entry Period. Odds of winning depend on the number of eligible entries received for each applicable Daily Entry Period. GRAND PRIZES (5) (One (1) per Daily Entry Period): Each winner will receive a “Fuel Up With Milk” breakfast basket which includes: a football plate and serving tray, football pancake cutters, never soggy cereal bowl, mustache tumbler, milk mustache mug, football milk cube trays, recipe cards from The Breakfast Project, milk mustache glasses, a to do list, a cow spotted football and a copy of Victor Cruz’s Milk Mustache ad. Approximate Retail Value (“ARV”) of each winner’s prize is $131.00 Total ARV of all prizes: $655.00. Prizes are awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. Winners may not substitute, assign or transfer prize or redeem prize for cash, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. Winners are responsible for all applicable federal, state and local taxes, if any, as well as any other costs and expenses associated with prize acceptance and use not specified herein as being provided. All prize details are at Sponsor’s sole discretion. Limit of one (1) prize per person throughout the Promotion Period. WINNER NOTIFICATION: Sponsor’s decisions are final and binding on all matters relating to this Sweepstakes. Potential winners will be notified by direct message on Twitter and will be asked to respond and provide their full name, telephone number (including area code), date of birth, mail and/or email address, and may be required to complete an Affidavit of Eligibility, Liability and Publicity Release (unless prohibited by law) and any other documents required by Sponsor, which must be returned within five (5) days of date appearing on prize notification. Return of prize or prize notification as undeliverable, failure to sign and return requested documentation within the specified time period, the inability of Sponsor to contact a potential winner within a reasonable time period or noncompliance with these Official Rules by any potential winner will result in disqualification and, at Sponsor’s sole discretion, the prize may be awarded to an alternate winner for the applicable Daily Entry Period. If a winner is at least 18 but still considered a minor in his/her jurisdiction of residence, Sponsor reserves the right to award the prize in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set forth herein. GENERAL CONDITIONS: By participating, each participant agrees: (a) to abide by these Official Rules and decisions of Sponsor and its designees, which shall be final and binding in all respects relating to this Sweepstakes; (b) to release, discharge, indemnify and hold harmless Sponsor, Weber Shandwick, Twitter, and their respective parents, affiliates, subsidiaries, members, franchisees and licensees, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from participant’s participation in the Sweepstakes or any Sweepstakes-related activity or the acceptance, possession, use or misuse of any item awarded; and (c) to the use of his/her name, voice, photograph, Entry, Twitter username, image and/or likeness for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Sponsor, and their designees, without compensation (unless prohibited by law) or additional consents from participant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use. By participating, participant also agrees not to release any publicity or other materials on their own or through someone else regarding their participation in the Sweepstakes without the prior consent of the Sponsor, which either may withhold in its sole discretion. MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Entries or tweets, or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), websites, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing or review of Entries or tweets, the announcement of the prizes, or in any Promotion-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of websites. Persons who tamper with or abuse any aspect of the Sweepstakes, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated Entries will be void. Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes (or portion thereof) and, if terminated, at its discretion, select the potential winners for the Daily Entry Period(s) at issue in random drawing(s) from all eligible, non-suspect Entries received for the applicable Daily Entry Period(s) prior to action taken. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE WEBSITES OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK ANY AND ALL REMEDIES AVALIABLE (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. LICENSE/USE OF ENTRIES: By entering, each participant understands that the Sponsor is not acquiring participant’s copyright in and to his or her Submission, but Sponsor is being granted a perpetual, worldwide, fully paid-up and royalty free right and license to use and share the Entry, in whole or part, in any media, including all Sponsor affiliated digital and social media channels, now or hereafter known. ARBITRATION: Except where prohibited by law, as a condition of participating in this Sweepstakes, participant agrees that (1) any and all disputes and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the participant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with participating in this Sweepstakes), and participant further waives all rights to have damages multiplied or increased. CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of participant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the substantive laws of the District of Columbia, USA. WINNERS’ LIST: For the names of the winners (available after February 28, 2013), send a self-addressed stamped envelope to: #FuelUpWithMilk Sweepstakes, Weber Shandwick, 875 N. Michigan Ave., Suite 2400, Chicago, IL 60611, for receipt no later than March 28, 2013. SPONSOR: National Fluid Milk Processor Promotion Board, 1250 H St NW, Suite 950, Washington, DC 20005.