Frank T. Rothaermel

@ftrStrategy

Frank is a strategy professor at Georgia Tech and author of Strategic Management: Concepts & Cases (McGraw-Hill).

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The power of bottom-up #marketing #Firestone.  Awesome pic taken by @ftrStrategy in the #YMCA parking lot.

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595 days ago

The power of bottom-up #marketing #Firestone. Awesome pic taken by in the #YMCA parking lot.

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