Danske Bank's shameless new ad campaign is tagged, ” A New Normal.”
It would — maybe — feel less hyper-hypocritical if Danske presented some evidence in this TV ad that it is not like every other financial behemoth in the world, or that it was taking extraordinary measures to combat climate change or substandard factory conditions or unequal pay for women.
Because, right now, it just looks like Danske has done nothing but make a pretty, outrageously meaningless commercial.
This is what Danske says about the new campaign:
"The strategy is intended to restore trust in the Bank and ensure that we live ...