Consultant. Trend-hunter. Specialist in Consumer Psychology, Strategic Management. Travel is my drug of choice.
893 days ago
St Dupont – a possible acquisition target by Louis Vuitton? S.T. Dupont will supply pens to Louis Vuitton as part of the French luxury brand’s fresh push into stationery to be unveiled in mid-December, sources close to the matter said. The move will pit Louis Vuitton, owned by LVMH, the world’s biggest luxury group, against one of the market’s top luxury pen makers, Richemont’s Montblanc.
The deal between the Paris-listed maker of luxury lighters and pens and Louis Vuitton ” is quite sizeable in terms of revenue”, a source close to S.T. Dupont told Reuters, declining to be named or provide more detail.
Given the scale of the projected new Vuitton business, with corners dedicated to stationery to be opened at all its stores worldwide, it is highly unlikely, Vuitton will pursue an outsourcing option, especially with a competing manufacturer. (via CCP)