Amazon repeats the phrase "Black Friday" 7 times in one paragraph, 31 times on page. WE GET IT. http://www.amazon.com/Black-Friday/b/ref=bf2012_bunk_1113?ie=UTF8&node=384082011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-B1&pf_rd_r=0GNZRKWY3RACJSYF61AN&pf_rd_t=101&pf_rd_p=1415627902&pf_rd_i=507846