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FIAD Services is your one-stop consumer protection source. Our team specializes in the prevention of fraud, while assisting throughout the resolution process.

http://www.fiadservices.com/ftc-recommends-practices-for-companies-using-facial-recognition-technology/ The Federal Trade Comm  ission today released a staff report "Facing Facts: Best Practices for Common Uses of Facial Recognition Technologies" for the   growing number of companies using facial recognition technologies, to help them protect consumers’ privacy as they us  e the technologies to create innovative new commercial products and services.Facial recognition technology has been adopted in   a variety of contexts, ranging from online social networks and mobile apps to digital signs, the FTC staff report states.    They have a number of potential uses, such as determining an individual’s age range and gender in order to deliv  er targeted advertising; assessing viewers’ emotions to see if they are engaged in a video game or a movie; or matchin  g faces and identifying anonymous individuals in images.Facial recognition also has raised a variety of privacy concerns becau  se – for example – it holds the prospect of identifying anonymous individuals in public, and because the data   collected may be susceptible to security breaches and hacking.“Fortunately, the commercial use of facial recognition   technologies is still young.  This creates a unique opportunity to ensure that as this industry grows, it does so in a wa  y that respects the privacy interests of consumers while preserving the beneficial uses the technology has to offer,”   the FTC staff report states. The FTC staff report recommends that companies using facial recognition technologies:	desi  gn their services with consumer privacy in mind;	develop reasonable security protections for the information they collect, a  nd sound methods for determining when to keep information and when to dispose of it;	consider the sensitivity of information   when developing their facial recognition products and services – for example, digital signs using facial recognition   technologies should not be set up in places where children congregate. The staff report also recommends that companies ta  ke steps to make sure consumers are aware of facial recognition technologies when they come in contact with them, and that the  y have a choice as to whether data about them is collected.  So, for example, if a company is using digital signs to   determine the demographic features of passersby, such as age or gender, they should provide clear notice to consumers that the   technology is in use before consumers come into contact with the signs.In another example cited in the report, FTC staff reco  mmends that social networks using facial recognition features should provide consumers with clear notice about how the feature   works, what data it collects, and how that data will be used.  They also should provide consumers with an easy to use o  ption to not have their biometric data collected and used for facial recognition, and the ability to turn the feature off at a  ny time and have the biometric data previously collected from their photos permanently deleted.Finally, the report states, the  re are at least two scenarios in which companies should get consumers’ affirmative consent before collecting or using   biometric data from facial images.  First, they should obtain consent before using consumers’ images or any biome  tric data in a different way than they represented when they collected the data.  Second, companies should not use facial   recognition to identify anonymous images of a consumer to someone who could not otherwise identify him or her, without obtain  ing the consumer’s affirmative consent first.  

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http://www.fiadservices.com/ftc-recommends-practices-for-companies-using-facial-recognition-technology/ The Federal Trade Comm ission today released a staff report "Facing Facts: Best Practices for Common Uses of Facial Recognition Technologies" for the growing number of companies using facial recognition technologies, to help them protect consumers’ privacy as they us e the technologies to create innovative new commercial products and services.Facial recognition technology has been adopted in a variety of contexts, ranging from online social networks and mobile apps to digital signs, the FTC staff report states.  They have a number of potential uses, such as determining an individual’s age range and gender in order to deliv er targeted advertising; assessing viewers’ emotions to see if they are engaged in a video game or a movie; or matchin g faces and identifying anonymous individuals in images.Facial recognition also has raised a variety of privacy concerns becau se – for example – it holds the prospect of identifying anonymous individuals in public, and because the data collected may be susceptible to security breaches and hacking.“Fortunately, the commercial use of facial recognition technologies is still young.  This creates a unique opportunity to ensure that as this industry grows, it does so in a wa y that respects the privacy interests of consumers while preserving the beneficial uses the technology has to offer,” the FTC staff report states. The FTC staff report recommends that companies using facial recognition technologies: desi gn their services with consumer privacy in mind; develop reasonable security protections for the information they collect, a nd sound methods for determining when to keep information and when to dispose of it; consider the sensitivity of information when developing their facial recognition products and services – for example, digital signs using facial recognition technologies should not be set up in places where children congregate. The staff report also recommends that companies ta ke steps to make sure consumers are aware of facial recognition technologies when they come in contact with them, and that the y have a choice as to whether data about them is collected.  So, for example, if a company is using digital signs to determine the demographic features of passersby, such as age or gender, they should provide clear notice to consumers that the technology is in use before consumers come into contact with the signs.In another example cited in the report, FTC staff reco mmends that social networks using facial recognition features should provide consumers with clear notice about how the feature works, what data it collects, and how that data will be used.  They also should provide consumers with an easy to use o ption to not have their biometric data collected and used for facial recognition, and the ability to turn the feature off at a ny time and have the biometric data previously collected from their photos permanently deleted.Finally, the report states, the re are at least two scenarios in which companies should get consumers’ affirmative consent before collecting or using biometric data from facial images.  First, they should obtain consent before using consumers’ images or any biome tric data in a different way than they represented when they collected the data.  Second, companies should not use facial recognition to identify anonymous images of a consumer to someone who could not otherwise identify him or her, without obtain ing the consumer’s affirmative consent first.  

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