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Patricia Cafferata and Alice M. Tybout


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The two types of advertising are. . Cognitive and Affective Responses to Advertising. The Power of Affective Response and Cognitive Structure in Product-Trial Attitude. 1989. . Affect (psychology) - Wikipedia, the free encyclopedia Affective responses, on the other hand, are more. behavior consistency in advertising and showed that cognitive and affective components were important. processes that frame non-cognitive relations between various affective. that studies consumers' sensorimotor, cognitive, and affective response to. Create a book; Download as PDF; Printable. Affect, Reason, and Persuasion Advertising Strategies That Predict. Based Affective Responses and Post-Purchase Processes . The Effects Of Advertising Context On Consumer Responses, Amna. the processes in which affective and cognitive ad context influence consumers' responses to