Screenshots from PEPSI's ad for 2012 campaign "Live For Now" La Tomatina is a food fight festival held on the last Wednesday of August each year in the town of Bunol near to Valencia in Spain. 2012 La Tomatina will be celebrated on August 29 ! One more coincidence ? #MJISALIVE http://www.youtube.com/watch?v=IEIMCBztA9Y