Consultant. Trend-hunter. Specialist in Consumer Psychology, Strategic Management. Travel is my drug of choice.
1268 days ago
Madonna To Design Shoes With Aldo - "There’s no frontier left for Madonna: she’s got music, movies, fragrance, a tween clothing line, terrible Super Bowl halftime shows and, now… a shoe collection. Although we’re mighty burnt out on celebrity designing news, this is a big get for Aldo, who’ll produce the shoes under Madonna’s Truth or Dare label/lifestyle brand. " So sayeth WWD
"The initial footwear offering consists of more than 60 styles, including flats, heels, booties and over-the-knee boots, set to retail for $89 to $349. Many of the dance-inspired looks will feature studs and cap-toe details. Madonna’s stylist, Arianne Phillips, will serve as the creative consultant".
The shoes will launch for fall ’12 and, many “lifestyle products” will follow: a collection of intimates is in the pipe line for later this year, while WWD says legwear and additional accessories are in discussion for 2013. Will that Madonna can convince people to buy $350 shoes she designed? I believe so. After all, she is Madonna.