Will Payovich

@willpay

Will Payovich | Creative Director, Havas Worldwide Chicago. Views expressed are my own.

Not a great ad for the new Bic pen but I'm intrigued enough to buy one.

Views 126

2018 days ago

Not a great ad for the new Bic pen but I'm intrigued enough to buy one.

4 Comments

Realtime comments disabled

willpay 1988 days ago

Clumsy cdigital coupon required download. How 2002.
Why not put it right in the email? Too many hoops, too many clicks.

willpay 1988 days ago

It took Bic almost 30 days to tell me I didn't win.
That's a marketing eternity.

willpay 2018 days ago

How many txt offers from Bic can manage? Doesn't seem like a good marketing fit.
Stay tuned.

willpay 2018 days ago

I bit on the offer from Bic for a FREE Triumph 730R pen, but more interested in finding out how they will manage my Bic mobile experience.