In addition to their distinct retro look, the characters of #Madagascar were designed, from the very start, in a very deliberate and different way – to stretch and squash. Basically, this means that the characters keep their weight and volume no matter what crazy positions or shapes the animators twist them into. The effect is a comical cross between physical reality and pure elastic animation.

In addition to their distinct retro look, the characters of #Madagascar were designed, from the very start, in a very deliberate and different way – to stretch and squash. Basically, this means that the characters keep their weight and volume no matter what crazy positions or shapes the animators twist them into. The effect is a comical cross between physical reality and pure elastic animation.