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RADIA | Fashion | Art | Interviews | Culture | Digital | iPhone 2011

Loewe’s newest collection of handbags epitomizes the essence of springtime. The luxury Spanish label’s newest muse is a cherry blossom tree, the latest accessories collection draws on the soft pink tones of the tree's bloom, in a project spearheaded by creative director Stuart Vevers.
"I'd actually wanted to work around the idea of cherry blossom for some time," Vevers told us. "I've visited Japan many times since I started at Loewe three years ago and it's always fun when a trip corresponds with cherry blossom season, but I hadn't been able to find an idea that felt right for Loewe. Once we hit on the idea of focusing on modern leather craft, the collection came together easily."

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Loewe’s newest collection of handbags epitomizes the essence of springtime. The luxury Spanish label’s newest muse is a cherry blossom tree, the latest accessories collection draws on the soft pink tones of the tree's bloom, in a project spearheaded by creative director Stuart Vevers.
"I'd actually wanted to work around the idea of cherry blossom for some time," Vevers told us. "I've visited Japan many times since I started at Loewe three years ago and it's always fun when a trip corresponds with cherry blossom season, but I hadn't been able to find an idea that felt right for Loewe. Once we hit on the idea of focusing on modern leather craft, the collection came together easily."

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