Today Sony Electronics announced the opening of the first newly branded Sony store in the U.S., which offers an exciting new concept, design and customer experience. It will open its doors to the public on Friday, April 1.

Located at the Westfield Century City shopping mall in Los Angeles, the 4,200-square foot Sony store features a world-class architecture and design, making it a unique destination at which consumers can explore the complete Sony experience, including electronics, games, movies, music, network services and future technologies.