“The L’Oréal Paris icons are among the most beautiful women in the world. I am very honored to be joining this family. The “Because I’m Worth It” tagline means a lot to me. Beauty is not skin-deep; it can be a means of self-affirmation, a true indicator of personality and confidence," says Aimee Mullins, our newest L’Oréal Paris icon. What does “Because You’re Worth It” mean to you?