this is awful, and legends and leaders is even stupider.

Lame

Really, really lackluster. Ugly even.

Sad day for the Big Ten. Terrible logo and even worse names.

@RScott_Davis Ha. Actually the same agency the rebranded the JETS. http://pentagram.com

Why is the "I" a lower case "L"?

@P_Carter: Are you talking about Pam Halpert & Assoc. Graphic Design, Inc.?

@Huskerbubble: Just be glad you have a conference to go to. Stop your complaining.

BORED!

I think it looks great. Way better than the last one that read "11." I really wish everyone wouldn't complain about logos all the time. This was designed by one of the finest agencies in the world.

Out of all those universities couldn't they find one graphic artist and one marketing student to come with something better?? Welcome to the "Ugly Ten" Nebraska...sorry, I was hoping we could do better for ya.

Like the division names , very creative. The logo , no creativity at all, sad.

Sort of like blind date... sounds good to start but lackluster.. logo and division titles are lacking.

this is beyond pathetic

not impressed

Not enough artists opt for the beauty of stenciled lettering. What a moment for the Big Ten.

Is this really the best they could do?